From a company profile
to a clear enquiry path.
An accounting website redesign:
structure, visual identity
and a quote request form.
From a company profile
START WITH THE CLIENT’S TASKA clear
A clear
next step.
The first screen introduces the service and an action, instead of a long company introduction.
- Services and who they are for.
- How it works and common questions.
- A quote request alongside the services.
Two clear paths: explore services
or request a quote.
THE COST OF GETTING IN TOUCH17 questions.
17 questions.
12 marked
as required.
The original form asks for exact figures and company details before the first conversation.
To ask about a price,
first gather the numbers.
first gather the numbers.
Counts are based on the published form.
“Required” refers to its visible markings.
LESS EFFORT TO ANSWERThree figures.
Three figures.
One range.
Sales invoices, purchase invoices and receipts become one estimate of monthly documents.
Up to 20 / 21–50 / 51–100 / 100+
Large options make selection straightforward. The whole second step is optional: details can wait until the conversation.
LOWER THE INITIAL EFFORTTwo fields
Two fields
to start
a conversation.
Name or company name and email are required. The phone number is optional.
First, a way to get in touch.
Then, the details of the task.
Then, the details of the task.
Consent to data processing is also required
before the final action.
A TRANSPARENT FINAL STEPReview.
Review.
Refine.
Confirm.
The third step shows every answer. Skipped fields are labelled “täitmata” — “not filled in”.
- Go back to correct details.
- Optional answers do not block progress.
- Consent links to the privacy policy.
The screenshot contains test data only.
The published form runs in demo mode.
THE SAME PATH ON A PHONEThe service.
The service.
The next step.
Within reach.
The first screen explains the service and offers two actions: request a quote or explore services.
- Buttons stack vertically.
- Navigation sits in a compact menu.
- Language selection stays in the header.
Actual screen of the published concept.
390 px viewport · 12 October 2026.
LET PEOPLE CHOOSEA form is
A form is
one way
to reach out.
Above the form, visitors can choose to call or write instead — whichever channel suits them.
The redesign’s outcome:
a clear path from service to contact.
a clear path from service to contact.
The aim is to reduce enquiry effort.
Impact on enquiries has not been measured.
“Prefer to call?”
A short conversation can be quicker than a form.
Screenshots: 12 October 2026 · Original website · Redesign concept